We help assisted living companies & local businesses reach new residents & customers by ranking higher in online searches with search engine optimization (SEO) and pay-per-click (PPC) advertising. Then we report our results: ranking, traffic, conversions and sales. Companies used to pay for billboard, radio, TV and newspaper advertising to reach the wrong people; now search engines allow even small companies to reach their audience for cheaper, more measurable leads. How to know if your company could benefit from SEO: - Open a new Incognito or Private Window (this clears any personalization). - Pretend you’re someone searching for your products or services who hasn't heard of you. - Note the keyword phrase you use, then see where you rank. - Try this for different combinations of keywords for each offering you sell - add “near me” or the name of nearby towns to see how you fare. If you aren’t in the top 3-5 results on page 1 for each of your products or services, people aren’t finding you this way. SEO helps you reach those top spots to get in front of eager customers when they ask Google where they should go to buy. We focus on the things you need if you want Google and Bing to bump you up: - keyword research to know what people search - onsite optimization to ensure you're effective - citation submission and clean-up so search engines have correct info - content creation to show your expertise - inbound link building to bring in traffic and boost your PageRank - analytics to track your progress We find this is more than local business owners and their website teams can keep up with, so we handle it with input from our customers. Once you start optimizing for search engines, you can measure how much new business your efforts bring in. PPC paid traffic through Google AdWords allows you to pay for ads at the top of the results page if you want calls next week, but excellent SEO keeps you above your competition long after your initial investment.