In March of 2016, Lulu Avenue was acquired by Yanbal International. For the latest in fashion jewelry and a lucrative business opportunity, please visit www.yanbal.com/usa. Lulu Avenue was a direct sales company that brought style, substance and empowerment to women across the country. In everything we do, we vow to be good to people and good for people. The business model combined direct sales with e-commerce to create a modern selling opportunity. Independent Style Advisors earned an income by selling our exclusive Lulu Avenue branded jewelry through boutique style trunk shows and online via their own custom website.