Capitally is a politically savvy cut of neighborhood street style, beauty, luxury and more. The online magazine based in Washington, D.C., has three areas of focus. First, Capitally reports on locally made clothing, jewelry, accessories, beauty and wellness brands that are either produced in the DMV or come from companies with local design headquarters. Second, the magazine reports fashion news from luxury brands, but only those with brick and mortar stores creating jobs in the District. Finally, Capitally prioritizes reporting on fashion news from conscious fashion brands including ethically produced, fair trade, vegan, and organic products from all over the world. “Be Washingtonian. Dress capitally.”