CARTEL MANIFESTO The rules have changed, communication moves faster than ever. Agencies and clients are no longer the center of the advertising universe, now it’s all about the people. We “Google” our brands, “Youtube” our clients, search “blogs” to see what “The People” are saying. At The Cartel we believe it’s time to shut-up and listen. No matter how you count them, slice them and dice them, consumers are more than a number or ethnic stereotype. We tried to measure their wants and desires, but we found it more rewarding to understand their motivations. There is no firewall between the consumer and your brand anymore. They have shattered the one-way focus group mirror with their wealth of information. Now, they can find out everything about you, every ingredient, every complaint, and every compliment. Instead of worrying about it, embrace it. Use it as an opportunity to get your message out. The people are talking about you, how will you respond? We find simple creative solutions that can cross all platforms and thrive on a street level. From print, TV, radio, outdoor, internet, facebook, myspace, twitter, to the side of a bald person’s head, we take advantage of the media to make sure the message gets out. We don’t believe in one-size-fits all solutions. We know the strength of how a carefully tailored plan can have a bigger bang without throwing money away. There is no Big Brother at Cartel. There is no holding company stooge watching us, making sure we’re billing you to death. When our client wins, we win, it’s that simple. We want clients who are like us, true innovators that are willing to do whatever it takes to get the job done right. We believe in keeping things simple, honest, and independent. Cartel is a minority business enterprise (MBE) as defined by the NMSDC and as adopted by SMSDC