Smart Agro Hub S.A is a competence centre in the field of smart farming and sustainability in the agrofood sector. It runs as an independent entity (private company) in which the Agricultural University of Athens in Greece and twelve private companies, engaged in information and automation technologies, digital and energy systems, smart farming technologies, circular agriculture have joined forces. It is a relatively new and fast-growing Competence Centre with highly qualified and motivated young scientists supported by a modern infrastructure (networking, computing, experimental facilities). Smart Agro Hub has full-fledged division and expertise on project management, capacity building, market linkage and stakeholders’ involvement. Due to consolidated relationships with the local agricultural ecosystem of farmers, agronomists, agricultural research centers, companies and service providers operating in this domain, Smart Agro Hub is capable to offer consulting services and technological solutions devoted to digitalization of agricultural processes. Smart Agro Hub main mission is to conduct applied, and technological research that leads to new products and services with industrial, economic, and social impact in the agrofood sector. Smart Agro Hub will focus in three main pillars: (a) Development of sustainability certification standards and services (Carbon credits, Environmental performance. Sustainability assessment) (b) Services for the development of algorithmic models for smart farming (digital twins/crop simulation models, DSS modelling as a service, virtual and remote experimental fields) (c) Development of a technological hub for smart farming (connection of smart farming apps) So far our proposal development team has ensured our participation in 2 Horizon Europe projects, WATSON and EXCEL4MED, and one Digital Europe, TRUSTFOOD.