Our Vision Northern Ontario will be a unique and distinctive tourism destination wherein high quality products and experiences resonate with consumers, entrepreneurship is valued, and tourism provides local, regional and global connections for the entire region. Our Mission TNO will take a leadership role to strategically guide and champion growth in Northern Ontario’s tourism industry, through strong communication, collaboration and partnerships with industry. Our Values The Board is committed to focusing on the vision in an “innovative, results‐ based, effective and fiscally responsible manner, with a foundation of strong governance and management leadership.”