About BoConcept BoConcept is the brand name of Denmark's most global retail furniture chain with more than 340 sales units in more than 50 countries around the world. We offer customised, coordinated and affordable design furniture and accessories. Customised because our products can be fitted to the needs and dreams of our customers. Coordinated because we take a holistic approach in the development and design of our product range. Design because we are a design company with our own designers. Affordable because we want to spoil our customers by giving them great value.