Brilliant, Relevant & Inventive is established with strong belief that a demand, a problem, an issue or a desire of a set of people is an opportunity for a large scope of innovation. BRI is always there to bring the next brilliant, relevant and inventive step. BRI generates innovative solutions that appeal to many people and serves the purpose. BRI promotes solution driven living: # Needed solutions for every age group # New possibilities to improve existing products, processes and environment # Addresses aspirations and desires of people # Constant search for smarter ways for easy living, easy travel and better health