The arfa platform was designed to support the next generation of digital-first consumer brands. in 2020 arfa launched HIKI (hiki.com) and State of Menopause (stateofmenopause.com). Underpinning arfa was a proprietary API-first, headless commerce and data platform. This technology is now available to all brands and merchants that want to unlock the power of best-in-class technology and data insights to deliver more happy customers, more profitably.