Game Thinking helps you validate your idea by testing the right prototype on the right customers. Learn how this powerful methodology works – step by step. Build engagement from the ground up You’ve got a hot idea for an innovative product. But how do you know your idea is the right one? Is it what your customers really want? Will it keep them engaged? What’s the best way to test – and who to test it on? The only way to answer these questions for sure is to validate your idea with real customers. But prototyping and testing can be expensive and time consuming. It turns out that game design has a lot to teach us about bringing compelling ideas to life – faster and smarter. Validate your product ideas like a game designer Game Thinking speeds up product validation and customer discovery by showing you how to: -partner with the right early customers and leverage their investment to tune your systems -plan your product lifecycle around a mastery path – and zero-in on the right parts to test first -building a stripped down, high-learning MVP that drives engagement from the ground up The process is startlingly fast, remarkably targeted, and lets you know with confidence if you’re on the right track