Kurtz Ersa is formally launching direct Sales and Service activities in India from its’ own office and demo center in Electronics City, Bangalore. Though Kurtz Ersa has been present in India, through a very effective representation by its partner Bergen Associates, for close to 35years. Kurtz Ersa (founded in 1779) generated a turnover of approx. Euro 230 million in 2020. It is a privately held Company, headquartered in Germany. Ersa GmbH is part of the 14 group company conglomerate, with 7 production facilities and 9 international subsidiaries. It is now in the process of establishing its’ 100 percent subsidiary in India (Ersa India) which will be the 10th international subsidiary of Kurtz Ersa. With over 1200 employees, of which 10 percent are engaged in full time R&D, Ersa is a global technology leader in the electronics production equipment since 1921. Right from inception, the focus has been on driving the entire manufacturing process to be more resilient and efficient. Ersa’s product range covers electronics production equipment, automation solutions and industry 4.0 services customers in over 135 countries. Ersa offers process efficient solutions for electronics manufacturing to securely connect components and assemblies of various forms and sizes. In addition to its broad portfolio of machines equipped with innovative technology for practically every requirement and its’ extensive process know-how in electronics manufacturing, Kurtz Ersa also offers customized handling and automation solutions. There is a modular system with various conveyor/handling modules as well as manual/inline workstations with different focuses, and processes which can be automated through the use of robotics. The wide Ersa range can be individually adapted to practically all conceivable wishes and requirements of customers worldwide.