Magnetic North Digital is dedicated at delivering creative ideas, purpose built user interfaces and experiences and website/app design. Although the company is in its infancy, we have vast experience in market trends, purpose built user interfaces and experiences and website/app design. Our approach on Website User Experience (UX) - we focus on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations. We also take into account the business goals and objectives of the group managing the project. Our approach on Visual design - we focus on the aesthetics of a site and its related materials by strategically implementing images, colours, type and other elements. A successful visual design does not take away from the content on the page or function. Instead, it enhances it by engaging users and helping to build trust and interest in the brand.