HARNESSING THE POWER OF PURPOSE by Defining Purpose, Identity and Strategy Blue-Sky Thinking helps leaders gain clarity for decision-making. We work with you to establish your identity in the marketplace and to develop your strategy. Together we determine: Who you are What you do Why you do it Where you want to go How you will get there Blue-Sky Thinking is a consultancy whose mission is to empower businesses and organisations by illuminating, building and strengthening the organisation’s core to drive maximum value. Like the cardiologist, Blue-Sky Thinking works on the heart or engine room of the business with ripple effects that benefit the entire body and operation.