RBBi (Red Blue Blur Ideas) is a specialised integrated digital agency headquartered in Dubai, UAE, with a strong focus on user experience (UX), user interface design (UI), & performance marketing. RBBi is one of the first and possibly the only agency across the Middle East specialising in Usability & User Experience producing usable digital solutions for several regional as well as global brands. RBBi is also the only agency in the region to have built their own, in-house usability lab, housed with state-of-the-art tools and practices. RBBi’s Performance arm provides a scientific approach to marketing by interpreting the "big data" to provide insights and actions that focus on enhancing digital advertising performance. The RBBi team has certified usability analysts and UI specialists on board to help brands with various types of User Research, Usability Testing, one-to-one interviews, UX planning and Service Design. RBBi's solutions range from Digital Strategy Articulation, Persona Creation, Interaction Design, Information Architecture, Prototyping and Visual Design – all the way through to Landing Page Optimisation, Web Data Management, Bid-Media Management, as well as SEO, Analytics & Tracking. RBBi was formed by two passionate individuals who shared the core belief in “doing things right” for clients & creating rich, ‘usable’ experiences for end-users.