Folk conducts qualitative research across the globe, working with the biggest and best brands along with the most interesting and innovative. Folk provides clear answers to complex questions. We understand consumers, brands and business. We navigate the swirling tides of data to provide clear, compelling guidance. Our approach is always bespoke. We combine established with emergent research methodologies and pioneer fresh approaches to develop and deliver market leading qualitative research. For consumer understanding, comms exploration, or brand, product and market development research give us a call. We will help you nail your issues.