Wisconsin Canoe came about as a means for a couple of college kids to continue avoiding the real world (stay in the real world?) just a little bit longer. We’ve been guiding all kinds of trips for various organizations since 2005, most notably backpacking, canoeing, rock climbing, and mountain biking for Mountain Lake Adventures and the Wisconsin Hoofers. Then we started offering canoe rentals in the Spring of 2010 after we were approached by an outfitter going out of business. Since the purchase of those first ten canoes, weekend canoe trips on the Wisconsin River have booked up weeks in advance and have spurred us into expanding the fleet for the 2011 season and again for 2012. Our early success has been directly attributed to the quality and all around awesomeness of our guides/drivers/customer service and many a late night email answered. In addition, the development of our online reservation system and introducing website features such as Current River Conditions and our Current Canoe Availability have made a tremendous impact in the ease of access to information for people interested in canoeing the river. There was also that time we gave out free t-shirts….people loved those. As we continue to build the business and improve our systems, we’re looking forward to exploring other ideas for Spring Green and Southwest Wisconsin – things like bike rentals, trail development, and improved access to other adventure sports. The future looks pretty sweet indeed.