Styled as a “liquid information portal” DrinkLow.Co helps you understand what’s good and what’s new in the expanding low alcoholic drinks markets. Whilst DrinkLow.Co is not a sales platform, it does bring together the suppliers, retailers, online vendors and you, the Consumer showcasing what low alcohol drinks are available, trends in the industry and new product releases. Building on the message that alcohol is not all that it is cracked up to be, British consumers are looking for sustainable ways to reduce their intake. Options vary from total abstinence to palatable alcohol alternatives; cue the rise in great tasting low alcohol drinks ranging from bitters, lagers to wines, aperitifs and spirits.