Baked In is an ambitious, VC backed, well funded scale up based in Basingstoke. Seen as the challenger brand in Home Baking, we make premium home baking kits mixes, which are sold throughout the UK in prestigious retailers such as Costco, Lakeland, Hobbycraft, QVC, Ocado, Amazon and Tesco. In addition to our retail products, we have two subscription services, the Baking Club and Bread Baking Club: new and unique baking kits sent out each month through our customers letterboxes. Currently there are over 20k monthly subscribers to our subscription boxes.