Amaad is a boutique investment company that supports long-term value creation for Saudi Arabian businesses, with an express focus on meaningful experiences of travel, entertainment, and hospitality. In Arabic, amad refers to distance, time, and purpose, all of which are necessary components to any journey, recreation, or leisure experience. With a deep belief in the power of memorable experiences, the team behind Amaad has long invested in travel. As Vision 2030 aspires to breathe new life into the Kingdom’s culture and entertainment landscape, the travel and hospitality industry has become a critical player in the execution of Saudi Vision. In the spirit of opening our spectrum into a broad new horizon, we have rebranded our previous identity, Al Kasabi Travel, into Amad. Our Vision To grow by making meaningful experiences come true. Our Mission To empower organizations to reach their full potential by acquiring, partnering with, and/or influencing existing businesses with exciting brands, injecting them with belief and conviction, strategic direction, and operational excellence. Our Values Connection: We support companies that go beyond merely offering services, to build sustained relationships with customers. Excellence: We insist upon the highest standards in everything we do.