Wouldn't It be Cool (WIBC: pronounced WIB- SEE) is an open innovation Idea & business incubator. WIBC's mission is: Connecting minds through open innovation to generate ideas that transform the future. WIBC'S mission is achieved by: Creating sustainable businesses Leveraging open innovation to impact industries in a positive way Empowering young people to realise their potential WIBC's collaborative approach enables engagement with partners in both private and public sectors. WIBC works with partners who have shared objectives of developing young entrepreneurs in the early start-up phase i.e from ideation through to commercialisation. This is achieved as part of innovative and impactful Entrepreneurship Development and Enterprise Supplier Development programmes.