Choo Yilin is a Singaporean, award-winning fine jewellery label that has been selected to showcase its work at platforms like Paris Fashion Week and London Jewellery Week. It partners with heritage and social impact communities, creating luxurious pieces that tell important stories of their conservation efforts. The label works with highly skilled artisans in South-East Asia that come from a rich history of wood and jade carving, gold-smithing and other fine jewellery techniques. It has been featured extensively in the press, including The New York Times and The Financial Times.