ali was founded by designer, Ali Ahmed to begin a new string of industrial, product, and brand design. The focus of ali is on using the human condition and the importance of human experience as the critical metric of measurement, rather than the first-to-market mentality. Hereby, crafting a business on deep morality and patience giving way to the most promising of timeless designs. Ali Ahmed founded ali after spending time designing for NASA Spacesuits, Autodesk's CEO, and Norman Foster's foundation in Madrid.