The New Hampshire Health Care Association is the trade association for roughly 90 assisted living and skilled nursing facilities. It advances the long-term care sector’s image and its legislative and regulatory positions. For example, from 2016-18 it had 35 columns published in New Hampshire print newspapers, as well as two in USA Today. The NHHCA provides programming on behalf of its members, including continuing education credits for licensed staff and facility administrators. It is a state affiliate of the American Health Care Association/National Center for Assisted Living. New Hampshire has the nation's second-oldest population, and yet it has been challenging to obtain policymaker support for the long-term care needs of our aging state. The NHHCA invites everyone to join its effort to see that caregiving, at all levels, and in all settings, is a living-wage profession, and that our dedicated caregivers, support staff, and our residents are honored in our state's Medicaid reimbursement policies.