Who We Are Merchants Preferred provides fast and efficient lease-purchase services to furniture and appliance merchants that combines our industry leading technology (Dealer Directlink) and a reliable customer service experience. Our unique blend of technology tools and hands-on service provides comprehensive support throughout the lease-purchase process. Our Purpose To help our customers “Make their Dreams a Reality” by leasing quality household merchandise they desire from trusted merchants at an affordable cost. Leasing thereby eliminates the need to use “Rent-to-Own” stores and the customer assumes ownership of the merchandise at the end of the lease term. What We Do Quite simply our Team provides the most responsive and supportive dealer service in the industry. By combining field support resources through our Business Development Representatives and our Atlanta based Dealer Support Team we are available 7 days a week to help our merchants through the lease-purchase process. After all, “Making Our Customers Dreams a Reality” is what it is all about! Our simple and easy Dealer Preferred program allows you to immediately direct customers to our services immediately after joining Merchants Preferred!