HIYA! is a cultural ecosystem that connects creators. It takes the form of a media (web, print, video) and is developing towards, artistic production (books, music, cinema, etc.), e-commerce, communication and even streaming. Guided by its raison d'être - culture for reconciliation - HIYA! opens spaces and streamlines crossings, for a more harmonious world. HIYA! thus promotes values of respect, tolerance and excellence inspired by hip hop in particular and the margins in general.