Launched in 2019 by Cormac Sheehan (Director of Purpose Communications & Co-Founder of The Cannabis Co), Green Planet was created to educate people about cannabis and advocate for a fair industry. Cormac departed The Cannabis Co in October 2019 to focus all his efforts on growing and promoting the current and future industry around the cannabis plant. He did so because of the cannabis plant’s potential towards creating a better future for this planet, a potential that involves almost infinite opportunities for positive change. This required a more inclusive, transparent and non-partisan platform than otherwise existed; Green Planet was launched to bring knowledge, insight and opportunity to those who wish to get involved in the industry, be that as consumer, creator or observer.