Gold Cross Products & Services is a fully owned subsidiary of The Pharmacy Guild of Australia and endorses pharmacy products and services badged with the Guild’s logo. Gold Cross Products and Services revolutionises the Australian pharmaceutical industry by providing an imperative connection between suppliers and retail pharmacies through the In The Know (ITK), ITK website and weekly newsletters. Built ground up by pharmacy for pharmacy, Gold Cross Products and Services presents the opportunity for all of Australia’s retail pharmacies to access cutting edge product information, training modules and purchasing platforms free of charge. Partners are also presented with the opportunity to communicate and market clear and coherent marketing initiatives directly to Australia’s retail pharmacies.