Studio 12.20 first launched in the heart of Hillcrest at 1220 Cleveland Avenue in 1996, not far from downtown San Diego. The initial drive for the store was the simple wish to offer a unique, welcoming boutique experience where the prices were reasonable. Years later, Studio 12.20 remains at the forefront of capturing the most sought after, on trend pieces to add freshness and style to your wardrobe. The team that runs our boutiques today is a dedicated staff of fashion lovers, guided by the laid back living of Southern California.