msg insur:it has been setting standards for digitalizing and innovating insurance processes since the 1980s. More than 40 years of history gives msg a solid presence in the market. The company has laid the foundations for a relevant and recognized position in the insurance market, reinforced and validated by its customers’ trust. As part of this innovative group, msg insur:it looks at the dynamic insurance market as an opportunity to be innovative and future driven, not only through the cutting-edge technology of its solutions but also through how it reaches its customers. And here, balancing tradition and innovation, has been the cornerstone of our strategy. Focused on the future, msg insur:it always keeps up with the fast pace of the market, without neglecting the more conventional actions, placing the customer at the centre of its strategy. Always focusing on how innovation can bring new features and advantages to the insurance market, msg insur:it works on bringing to its customers the most innovative and efficient processes and technologies, offering insurance companies the ability to respond to this increasingly dynamic market.