Following a meeting in late 1941, the Bus & Coach Association of New South Wales was formed as the peak industry organisation for the bus and coach sector. The private bus industry is a major provider of public transport in New South Wales; 700 members carry approximately 650,000 school children to and from school each day and passenger journeys in Wollongong, Blue Mountains, Central Coast and the Greater Sydney Metropolitan area total more than 100 million per annum. In addition, the Association also represents the owners of the New South Wales coach fleet. The members of BusNSW operate some 6,500 buses and have approximately 15,000 employees. In conjunction with our peak national body, the Bus Industry Confederation (BIC), BusNSW have been formulating policy and building relationships in an effort to increase public transport use to deliver sustainable transport systems to the Australian public. In a society which is facing the demands of meeting the needs of an aging population, urban sprawl, poor land use planning, road congestion and environmental challenges, changing our culture to foster public transport is becoming more and more important, and the Bus & Coach Association are taking a role in the debate in determining what the different policy makers should do to deliver real gains in this area.