An independent branding and design studio formed by creative communicators. We depict meaning from essence to generate value and impact for our partners. Working closely with our clients, we help to find and amplify their voices through the power of branding and design, to communicate with value and substance that places people first. With the search for essence and simplicity at our core, we believe deciphering the central idea is the foundation of any effective design solution. By distilling ideas to their essence, we construct compelling yet simple messages. Not bound by stylistic formulas, each project is tailored uniquely to ensure contextual sensitivity and relevance. Through a curious, intelligent and rigorous design attitude, we constantly strive to add value to our client’s objectives, constructing effective solutions that support significant ideas. Recognised internationally, our work has received numerous achievements including the British D&AD Awards, New York One Show Awards, New York Type Director Club Awards, German Red Dots Awards, Tokyo Type Director Club Awards, HKDA Global Design Awards and Design for Asia Awards. Introduced by Monocle as a Hong Kong design staple we also hold the honour of being the only independent studio featured as one of Hong Kong’s hottest agencies in the Campaign Brief Creative Rankings.