Deft - The Creative Consultancy for Social Commerce™ At Deft we unlock new revenue from social commerce, by supercharging creative and media using machine learning with our collective genius. Social platforms are becoming the digital shopping mall and all brands need to learn the strategies and tactics for how people can discover your brand, interact with your brand, and also directly purchase your products on social media. The next stage of commerce is social and the brands with the most sophisticated understanding of social commerce will win.