NEW WAVE started in 1995 the development of sales of gift concepts. Success has brought mutual support its various products, sales effectiveness, however, related to the artistic uniformly included units and method of their presentation. At the beginning of the formation of product compositions were firm NEW WAVE image to record book publications of happiness first moments in the life of newborns with photos of world renowned author. Extraordinary success in the Czech market to time ranked in its category among the bestsellers. Choice of popular, and therefore best product / design to sell on world markets, has for the importation and production as the correct strategy. Stable team of experienced sales representatives and with a professional logistics company to ensure that trade NEW WAVE managed to build a wide distribution chain business units in the Czech republic and Slovakia. This business units are specialized to hypermarkets, department stores, gift and toy shops, stationery, bookshop, tobacconists, haberdashery.