JIEMIAN is China's most influential digital media outlet specializing in financial and business news. Jiemian is a news and social networking platform focusing on high-end users, and founded by China's largest newspaper group, Shanghai United Media Group (SUMG), together with eleven companies in the fields of internet, financial and media. Jiemiantakes the subjects of news as the core and consists of 26 content sections delivering a whole category of high-quality news and information, and has grown into the most influential news platform for the China’s middle class in a very short period of time.