The Immersive Digital Experiences Alliance (IDEA) will launch at the 2019 NAB Show with the goal of creating a suite of royalty-free specifications that address all immersive media formats, including emerging light field technology. Founding members including CableLabs®, Light Field Lab Inc, Otoy, and Visby created IDEA to serve as an alliance of like-minded technology, infrastructure, and creative innovators working to facilitate the development of an end-to-end ecosystem for the capture, distribution, and display of immersive media.