Founded by Bill Cates, CSP, CPAE, Referral Coach International helps small business owners and sales professionals grow their business by attracting high-quality clients through referrals and other relationship marketing strategies. We produce results! From needs assessment, to program development, to program follow up, Referral Coach International is committed to not just teaching proven strategies and tactics, but to changing behavior and producing results. Bill Cates' Referral Advantage™ Program is a comprehensive and client-centered approach that small business owners and sales professionals can implement to acquire more and better clients through introductions from their clients, other professional advisors, and centers of influence. We also help leaders and managers develop and sustain a stronger referral culture throughout their organization.