The Millennial Competition is a New Take on Adult Beverage Competitions. The Millennial Generation is the largest adult beverage consuming generation on the planet. Today, more than ever before, we're exposed to several different types and styles of wines, beers, and spirits. Through our competition, we connect the producers to the consumers. The goal is to inspire the palate of the young adult beverage connoisseur. We aim to create new definitions of luxury and quality.