Employee Benefits - Simplified. At CUI Benefits, we are committed to providing quality insurance services to help your business compete. Work with us to build a customized strategy to help your employees without breaking the bank. Your business is unique, let us treat you that way! CUI Benefits (formerly The Insurance Shop) was founded with the consumer in mind. We simply don’t believe in the “one-size-fits-all” approach that many brokers and agents use. For this reason, we strive to create a unique experience for each of our clients. Our team is here to help our clients ask the right questions, identify their specific needs and concerns, and build a client-specific solution. Contact us to arrange a complimentary analysis of your current situation. You’ll be surprised by what we can do for you, your business, and your family. CUI Benefits operates as an affiliate of CUI Agency. CUI Agency was founded in 1969 and operates as a commercial insurance (P&C) agency.