Hans & Gretel aims to journey its guests threw a magical fairytale! From the moment they enter the store, every visitor experiences unique elements that awaken their creative spirit and inner child. A unique customer journey immerses the visitor to our fairytale, from the candy-filled path to the iconic house of the witch, a whimsical place of creation where fantasy and sweet offerings blend in the most interactive way! Smells, colors and a wide range of candies surround customers creating a unique customer experience making the customer relive their sweetest childhood memories and smells. “Hans & Gretel”, was created in 2017 in the center of Athens based on the famous fairytale of Brothers Grimm and the 16+ stores has become a worldwide dessert trend. In 2020 the new store in Madrid, Spain is due to take shape. Hans & Gretel is also rapidly expanding its operation now in the Middle East with 6 stores already signed and 4 are under development in the United Arab Emirates and the Kingdom of Saudi Arabia.