Vuna's mission is making coffee equitable and sustainable by re-imagining the coffee value chain with Cherry to Heart™ Model. Vuna's unique  Cherry to Heart™ model envisions four main coffee value chain journeys:  Green Coffee Production & Trading, Access to Markets, Product Development, and Digital Growth & Consumer Engagement. The model allows Vuna to meet clients wherever they are on a journey and deliver services accordingly, while leveraging its expertise on other journeys to provide a holistic and inclusive value chain approach.