Brazilian advertising has two problems when it comes to women: 65% of women don´t relate to the way they are portrayed in ads and only 10% of the creatives in ad agencies are women. To help change those numbers, 65 | 10 is a creative consultancy that guides brands and agencies through the new roles of women in our society. Our first action was the launch of Cerveja Feminista, a beer that took the conversation about sexism in advertising to the bar, the happy hour and even to the New York Times. Want to know more? fb.com/meiacincodez 6510@meiacincodez.com.br