Cookies Factory is an international company, with the HQ in Rome and a branch in Dubai, focused on digital entertainment services and performance marketing with its brand “Cookies Digital”. The company, active in +17 countries worldwide, works with carriers, mobile aggregators and content providers over different regions in the world (currently Europe, MeNa, Africa) providing Premium contents and high-quality subscribers for mobile entertainment services. Cookies Digital, Google Partner since 2018, runs advertising campaigns worldwide to acquire high quality users for premium contents and for any digital product charged especially via mobile payment solutions. The company has been listed for 2 years in a row (2020 and 2021) by the Financial Times and Statista as one of the fastest-growing companies in Europe. In 2022 the company presented its new business unit dedicated to the production of exclusive contents in the esport and video entertainment sectors, launching “Play&Play”, a brand new esport platform, where users can watch exclusive videos, play tournaments, or complete challenges to earn rewards. For the launch of Play&Play was presented the web series “Split Screen”, hosted by Alessandro Del Piero who interviews 20 protagonists of the international esports scene to combine the power of two worlds: sport and esports.