At PHG we are hotel specialists that help hotel owners and investors maximise their assets and projects value. PHG Hotels & Resorts is a consulting firm specialised in hotel assets advisory. Our company was established in Spain in 2009 and is the only independent hotel consulting firm in Spain. Ivar Yuste, Managing Partner of the firm, has held various business development roles in the Travel & Hospitality space. Prior to founding PHG, Ivar was Managing Director Corporate Development for BlueBay Hotels & Resorts, the hotel division of the Marsans Group. Ivar joined BlueBay from Wyndham Worldwide, the largest hotel franchisor in the world, and is a member of the International Society of Hospitality Consultants (ISHC). www.ishc.com PHG combines a unique vision of the investment markets with a deep understanding of the hotel and real estate industries. We put forward a portfolio of services that goes beyond mere consulting or advisory services. PHG main areas of our work in hospitality consulting are as follows: HOTEL TRANSACTIONS & LEASES PHG expert brokers are pragmatic and fully aligned with the interests of our clients. HOTEL OPERATOR SEARCH & SELECTION: We have worked with or we know most of the Spanish, European, American and Asian hotel operators. FEASIBILITY AND MARKET STUDIES: At PHG we have carried out studies in Spain, Cuba, Morocco, Mexico, Colombia, Brazil and the United States. HOTEL ASSET MANAGEMENT SERVICES: We support hotel owners, such as banks or investment funds, during the life of their hotels. We supervise the hotel companies that manage these assets to make sure we extract the highest possible return and realize an adequate asset value increase. Feel free to contact PHG at our Madrid office: Phone +34 91 056 92 11 Email: phg@phghr.com