The democratisation of luxury commodities has shifted spending patterns toward experiences over assets. Life-changing adventures and irreplaceable memories are the new social currency; ongoing engagement is essential to keeping the connected individual interested. Designer labels and branded names, though still attached to a value, are no longer the yardstick by which consumer loyalty is measured. Consumers not only buy a product; they buy into an experience. Every touch point of the buying process needs to offer something tangible and immersive. At Rachel Strudwick, we work around this challenge by creating solutions that take the experiential lifestyle to new heights. We open up new avenues of discovery, enabling our clients to turn something mundane and day-to-day into something more memorable and magical. Whether you’re a brand that wants to connect with the discerning individual or an individual with a taste for the new and engaging, we will ignite your senses and create memories that last a lifetime.