Changes occur in every organization, every day. Changes that need to be carried out for organizational improvement. Today the most pressing organizational challenges - leadership, empowerment, shaping organizational culture, building effective teams and managing change - hinge on communications activities. Communication is a critical issue in times of great organizational change. Organizations often fail to implement strategic change because they haven’t communicated a sensible vision. De Adviespraktijk can foster motivation and action by building the ‘change story’. This story consists of the case for change, the direction the organization is heading and the necessary actions to get to the destination.