Resonance Asia is an executive search firm and leadership advisor for our clients in the Insurance industry in Asia. 'Resonance' in its scientific context means the prolongation of a sound when it finds synchronous vibration of a neighbouring object. Applying the same principle in Leadership context, to resonate with their customers and employees, organizations have to select and enable leaders to be "in-tune" with the wavelength of the organizational culture. Only when "resonance" truly happens, leadership can transform culture, bring everyone on the journey of transformation - without it, leaders will be rejected. Matching the resonance of leaders and organizations with the right wave-lengths will create the basis of cultural change and transformation.