Founded in 2008 by Anneke van den Broek, Rufus & Coco is a lifestyle pet brand offering fashionable, affordable, and more environmental pet care products. We’re proud to be Australia’s most awarded range of natural and effective cat litter, grooming and cleaning products, vitamins, accessories, treats and more. We recently celebrated our 13th birthday and within this relatively short time, we’ve grown from a start-up to the number one and largest privately-owned Australian pet business in the pet accessories category selling into supermarket giants like Woolworths, Coles and IGA, and pet specialty stores. We are now ranged in 11 countries including New Zealand, Singapore, South Korea, Canada and the US, selling over 4,500 products per day in 4,800 stores worldwide. Today, Rufus & Coco is a trusted household brand offering environmentally conscious, innovative and inspired solutions for pets and the humans who love them. We truly believe that with over 29 million pets in Australia, and countless more globally, our business can create better connections between humans and pets for a better world. In 2021, Rufus & Coco was awarded: 2021 NSW State Finalist - Telstra Business Awards - Promoting Sustainability 2021 Highly Commended - Premier’s NSW Export Awards in eCommerce 2021 Winner - Australian Brand Awards - ABA100 Winner for Eco Innovation (Wee Kitty Eco Plant Clumping Cat Litter) 2021 Gold Winner - Stevie Women in Business Awards - Company of the Year - Consumer Products - More Than 10 Employees 2021 Finalist - Ausmumpreneur Product Innovation 2021 Winner - Ausmumpreneur¬ Business Excellence 2021 Winner - Ausmumpreneur¬ Global Brand 2021 Gold Winner - Stevie International Business Awards - Consumer Products (Wee Kitty Eco Plant Clumping Litter) 2021 Gold Winner - Stevie International Business Awards - Company of the Year 2021 Gold Winner - Stevie Asia-Pacific Awards - Achievement in Product Innovation