Pearl & Dean came into being in the UK in 1953 when the company was formed to develop the then-significant advertising medium of the Cinema Screen. In the 1960’s the company expanded its operations internationally with offices established in Africa, the Asia/Pacific region and the Caribbean where branches were opened in Trinidad, Jamaica, The Bahamas, Barbados, and Guyana. The company diversified and began developing other out-of-home media, notably outdoor, and the relatively new medium of airport advertising. Today Pearl & Dean companies hold advertising sales concessions at major international airports in the US, the UK and the Far East. The Caribbean operation was bought in 1974 from the parent company and business throughout the area was centralised in Trinidad. The company has also pioneered up-market outdoor advertising in the Caribbean with the introduction of Tri-vision and Prismaflex units and daylight digital screens in high-visibility areas.