Helping clients and the C-suite a competitive advantage as they undertake their digital transformation. Coordinating transformation and change programmes by building tangible and actionable business and digital strategy to support the organisation vision and mission, underpinned by a set of governance and best practice to mitigate risk in digital delivery and technology. Implemented customer-oriented omnichannel strategy with Digital Senior Leadership Teams to deliver seamless customer experience. Development and assisted organisations on digitalisation of their business models and value propositions, focusing on customer-centricity and data-driven design to achieve product/market fit. ‎ Introduced customer-centric data-driven, service design principles, embedding lean and agile methodologies. Curated and directed interdisciplinary and multidisciplinary teams onshore, near shore and offshore to deliver the 'right' business outcomes. Multi-million-pounds P&L management, budget and spend control, procurement of third-party vendors and delivery partners across digital portfolios and teams to create digital products and services that meet business goals and meet user needs. Meticulously delivered targeted digital marketing campaigns, frictionless customer experience and user journeys; removing apathy, drive customer satisfaction, acquisition, retention, improved ROI and competitive disruption. Steered organisations marketing strategy ideas across multichannel experiences including B2B to drive acquisition, loyalty and brand credibility. Working across Brand, Creative, Social and Marketing, driving teams towards the shared vision and reduction in CPA (Cost Per Acquisition).