HumanisedTech is a content marketing and web analytics tooling outfit focused on helping clients in select industries such as Finance and Real Estate generate predictable revenue online. Our method involves building customer segment-specific, data-backed website content complemented by targeted ads, to match their unique marketing and sales objectives. Operating out of Melbourne and Colombo and servicing clients worldwide, our close exposure to and heavy research involving finance industry products such as motor insurance, SME loans, and unit trust funds, offers us insight into the needs and pain points of diverse customer segments across these respective markets. Gained through observing their journeys and behaviour online together with direct offline research, this insight offers us a rare competitive edge in crafting content that resonates emotionally, offers practical value at each stage of their customer journey, and builds trust. The result being unforced nurturing of customer confidence, helping our clients sell better and generate more revenue online!